In the technologically driven era of social media and online streaming, it seems that stars and musicians are now expected to live their lives in a spectrum of full self-promotion mode through the Internet. While her competitors and musical colleagues have gained popularity and traction through that concept, they are still unable to reach the love, the praise, and most importantly, the loyalty that Adele, the twenty-seven year old mother with a North London accent, is getting from her fans and the music industry.

Being revered and adored by her fans by both her warm approachable personality and her vocal prowess, Adele has made the impossible dream a reality by selling more albums than anyone in the struggling music business. But how is she able to cope with the demands of the fans? How is she able to fulfill the insatiable appetite that top stars like Eminem, Adam Levine, or Taylor Swift have hit time and time again? The answer is simple. It is her music.

Emerging back in 2006, four months after her graduation, Adele signed a recording contract with XL Recordings after her friend posted one of her demos on MySpace. Little did she know that her simple posting would start her on a path for musical greatness. By 2008, she was able to cultivate a new sound mixing soul, pop, and R&B. The album called 19 gained a vast amount of popularity and critical success, which eventually launched Adele into the mainstream of public media and musical spotlight. While her appearance didn’t fit the looks and sex appeal that Britney Spears, Beyoncé, or her former counterparts had during their time, her music and unique sound, somehow grasped the strings and chains of the hearts of the public. By 2009, her musical attributes were recognized when she received Best New Artist and Best Female Vocal Performance at the 51st Annual Grammy Awards. However, with all of this fame, it wouldn’t compare to her second released studio album 21, in the early of 2011, which surpassed the success of her debut. While simple in its meaning, the confessional torch pain and heart-tugging ballads mesmerized the masses. Her songs simply knew how to make us laugh, smile, and most importantly cry from the powerful and soulful vocal prowess of her songs.

After various success, a small hiatus break, and her tenth Grammy Award with “Skyfall” for best Song Written for Visual Media at the social media ghost left her fans a message of a message with a new album: “Bye bye 25…See you again later in the year.”

In the beginning of November 2015, Adele lived up to her word. Unlike the norm, where listeners and fans of the modern day era are streaming or ripping music, many are said to spend up to $10 or more for her newly release album. Similar to her second album, 25 is filled with confessional heartbreak ballads and powerful soulful vocals that sales at both Target and Barnes & Noble stores have both stated that the album has exceeded their expectations. And like those two big chain stores, the music industry is also astonished by the artist success.

To succeed like Adele’s 25 album is absolutely remarkable given the landscape of the music retail. Since the early 2000s and the rise of the Internet, CD and album sales has changed to digital outlets like iTunes, Amazon, or Spotify to distribute various music and records. While artist have gravitated towards the new trending market and the technologically changing times, Adele’s album and person appears to have activated millions of customers to purchase and support their artist. This level of respect of buying the song, rather than just streaming it is something that speaks loudly to Adele as an artist. She is not simply a person they enjoy listening to, but rather an artist they appreciate and thank for her work. With 25 being the talk of the town and Adele assuming her musical throne, all we can say is “hello.”